Charge it, unfold it, drive away. Few things in life are simpler than URB-E, a compact, foldable electric vehicle that works for college kids cruising campus as well as retirees who need a quick ride around the RV park to everyone in between. The Uber alternative is one of the most innovative designs from URB-E, a Pasadena-based business that describes itself as “an innovative design company focuses on solving the pain points of urban living.” Short for urban electric, URB-E has become the global leader in lightweight, foldable electric vehicles and mobile-power sources. In other words, you can ride your URB-E to campus, work or play, plug it into any standard outlet and charge your smartphone from your ride at the same time. What makes it universal is that it is one size fits all – imagine riding in a smooth-moving chair. Your feet are always able to touch the ground, and it’s very intuitive so any skill level can master it. Users can go up to 20 miles on a single charge, making it an ideal alternative for people who commute less than five miles and are looking for what URB-E describes as micro-transportation. Earning the respect of the Motor City and working with Michigan suppliers has been instrumental in URB-E’s growth, and the company earned a PlanetM eMobility Award at the 2018 North American International Auto Show for its mobility-focused platform and technology.