Startups are always striving to get their product and service on top, but what happens when they start to gain ground? <span class='image-credits'></span>

High-tech startups on getting noticed

For companies working on next-generation transportation technology, getting noticed in a busy market dominated by a few name-brand players can be challenging.

"We do believe this space is crowded from a hype standpoint," said Michael Fleming, CEO of Torc Robotics, a Blacksburg, Va., self-driving software supplier that grew out of Fleming's university work at Virginia Tech during the original Defense Advanced Research Projects Agency Grand Challenge.

The company, founded in 2005, has developed autonomous technology for military and industrial use, but is less well-known for its pivot to consumer automotive.


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