Ford Pivots From Passenger Cars in Massive Transformation of Business

On March 15th the Ford Motor Company raised a flare that big changes were looming via a Medium blog post by Jim Farley, president of global markets: “We’re transforming our North American lineup by 2020, going all-in on hybrids, adding more SUVs and even more standard cutting-edge tech.”

On Wednesday, the extent of the transformation and how much “all in” entails became clearer—it’s bringing more focus to its portfolio but losing all but two of its small passenger car models as it revamps its entire line-up of vehicles.


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