Mark de la Vergne was appointed Detroit’s first chief of mobility innovation in late 2016
, with a goal of adding new types of mobility service and technologies to what is already offered around the city.
With ride-hailing apps like Uber and Lyft growing in importance globally, de la Vergne got straight to work by helping launch the Detroit Mobility Innovation Initiative
, a public-private partnership (P3) that looks to solve mobility gaps, help improve access to public transportation and get people around without the need to own a car.
One pilot already underway is a partnership between Lyft and the Detroit Department of Transportation, giving a $7 Lyft credit
to riders who use certain bus stops between midnight and 5 a.m. The plan is to complement the fixed route service with ride-hailing to benefit those who travel late at night.