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From driverless technology to big data, artificial intelligence and company culture, the automotive industry is being disrupted like never before, and companies will only survive if they shed their insular approaches to thinking and operating. A major component of that involves creating new business models that stress more diversity of thought, innovation, and embrace risk and failure.

During the Automotive Roundtable: Four Forces of Impact hosted by MICHauto on May 30, industry leaders doubled down on the urgency to attract, retain and grow Michigan’s talent pool to meet the needs of automotive and mobility companies today and in the future.

“This is both the most exciting and the scariest time to be in the industry,” said Rick Popp, director of human resources for Ford Motor Company North America.