Across the world, as iconic as Aretha Franklin’s Freeway of Love, are the cars that ride on them and the city that makes them. Now the next chapter reviving up in the Motor City: mobility.

Startups from across the globe have descended on Detroit to show off their wares. Auto execs and reps from tier one suppliers listened to ideas on how to drive the industry into the future.

“Seeing highways like the Ford freeway or the Chrysler freeway or general motors Road, just seeing those names on streets was like an aspiring actor coming out to Hollywood,” said Michael Diaz.