Amazon teams with Southfield company to bring Alexa to automakers

Amazon is teaming with P3 North America, a Southfield-based consulting and technology company, to make it easier for automakers and suppliers to integrate the Alexa assistance tool into their vehicles.

P3 invests in research and development of technology solutions to address changes in the industry. It will showcase its connected vehicle voice recognition services with Alexa built in at the 2019 North American International Auto Show in the AutoMobili-D space at Cobo Center in Detroit during industry preview and media days, according to a news release.

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