How Do You Sell Driverless Cars, If Drivers Are Your Best Customers? Ford CEO Jim Hackett Explains

Building cars that can drive themselves through busy downtown streets safely and efficiently is above all a staggering achievement in artificial intelligence, which is why tech companies were first off the mark to develop them. Traditional car manufacturers are now spending billions to catch up, hoping that their well-known brands will give them an edge.

Ford, which plans to roll out a fleet of autonomous vehicles in 2021, ranked No. 1 in Newsweek’s survey of automobile brands. We caught up with CEO Jim Hackett in Miami in November to talk about Ford and the future of transportation.

 

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