Auto suppliers showcase emerging technology at NAIAS

For a glimpse of the many pieces of the autonomous vehicle puzzle, check out the gadgets, videos and components at the supplier exhibits at AutoMobili-D at the North American International Auto Show.

Ever wonder how passengers will be seated in self-driving vehicles? Slip on a headset at the Magna International of America’s booth for a simulated ride in autonomous vehicle. The video offers three scenarios -- a road trip, a mobile meeting or a cargo delivery -- in which seating configurations can be changed to create personal connections, space for delivery or family interaction.

“It’s really eye-opening,” says Kary Moore, a senior marketing specialist for Magna, which manufactures seating, powertrains and electronics. “It’s not something most people think about. How are you going to spend time in the vehicle? How are you going to best use your time from point A to point B?”

Other suppliers showing their latest technology in mobility at AutoMobili-D are HELLA Inc., USA, MAHLE Industries Inc., Omron Automation Americas, Stratasys and Yanfeng Global Automotive Interiors. The suppliers are investors in MICHauto, an economic development initiative of the Detroit Regional Chamber.

Some companies, such as Yanfeng, which is displaying concepts of personal electronic management storage units for vehicles, is also recruiting at NAIAS. The company is looking for talent for open positions in finance, engineering, quality, program management at its Novi headquarters.

On a more technical note, Omron Automation Americas has a video running showing how its 3D-Lidar works. The laser technology will make autonomous driving more reliable and adaptable to changing road environments.

HELLA Inc., USA is displaying its newest lighting technology on the Audi A8 as as well as a car access demonstrator that shows how a vehicle can work with the Cloud to prevent theft through its Relay Station Attack technology.

The company is also showcasing new technology on a Cadillac CT6, which is parked outside the entrance of the lower level exhibition space. It’s called SHAKE Technology or intelligent damage detection. The technology also senses changes to road conditions.

HELLA Inc. increased its participation at NAIAS the past few years, maintaining its customer-only suite and showcasing its products in AutoMobili-D. Before 2015, the company held smaller events off-site.

“As the industry is evolving, it is really important for us to demonstrate that while are known for our lighting products, we also have a vast product portfolio in electronics,” says Carolyn Sauer, manager, marketing and sales excellence, North and South America. “ Our combined expertise in lighting and electronics allows us to innovate in unique ways to create products that further enable autonomous driving”
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